SM-MARKETING.AE1
Strategic Social Media: From Marketing to Social Change
Learn how to create impactful social media strategies that drive engagement, foster communities, and use digital platforms for real change.
- Practice in 20 Laboratorios prácticos — nothing to install
- 21 Lecciones interactivas y 101 topics mapped to the official exam objectives
- 329 Preguntas del examen de práctica
Intermediate A tu propio ritmo · 1 año de acceso
20 LiveLabs prácticos
Practice real IT tasks in guided environments.
- Entornos reales
- Calificación automática
- Sin instalación
01 / Habilidades que obtendrás
What you will be able to do
Discover how to create engaging content, maximize impact, and measure ROI in this strategic social media marketing course.
Dive into personal branding, community engagement, mobile marketing & more. You’ll learn to bypass algorithms, expand your reach, and build up your brand awareness.
And then comes the last step: apply everything you learned to acquire new customers. Start mastering social media the right way.
- Craft high-impact social media strategies that accelerate engagement and growth.
- Master social media management to achieve exceptional results.
- Create high-yielding social media campaigns that scale.
- Learn to track your campaign success to generate maximum impact.
- Stand out as a thought leader in the industry with brand positioning tactics.
Course Highlights
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21 Lecciones estructuradas Cobertura completa de los objetivos principales del curso
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20 LiveLabs prácticos Escenarios interactivos guiados con evaluación instantánea
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329 Preguntas de práctica Pruebas de evaluación con justificaciones de respuesta detalladas
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1 año de acceso completo Aprendizaje a tu propio ritmo, accesible en cualquier momento y en todos los dispositivos
02 / Lecciones y laboratorios
See exactly what you will learn and practice
Plan de estudios
21 Lecciones interactivas · 101 topics01 Introduction +
02 The Foundational Principles of Behavior Change 5 topics · 1 Laboratorio en vivo +
- Introduction
- Bridging Communication Theories and Social Media Practices
- Linear Communication Models to Transactional Processes
- Marketing and Behavior Change Theory
- Summary
1 Laboratorio en vivo in this lesson — see the labs panel →
03 Information Diffusion 5 topics · 1 Laboratorio en vivo +
- Introduction
- Diffusing Your Message
- Web 1.0 to Web 2.0 Technology Structure
- Transparency, Control, and Public Relations
- Summary
1 Laboratorio en vivo in this lesson — see the labs panel →
04 Establishing Community 5 topics · 1 Laboratorio en vivo +
- Introduction
- Community Development Theory
- Behavior Change and the Power of Social Networks
- Brand Authenticity
- Summary
1 Laboratorio en vivo in this lesson — see the labs panel →
05 Mobilizing Your Users 5 topics · 1 Laboratorio en vivo +
- Introduction
- Social Media Mobilization
- The Power of User‐Generated Content
- Offline Brand Advocacy
- Summary
1 Laboratorio en vivo in this lesson — see the labs panel →
06 Social Media Uses 5 topics · 1 Laboratorio en vivo +
- Introduction
- Transforming Passive Audiences to Participatory Users
- Predicting Social Media Use
- Social Media User Profile
- Summary
1 Laboratorio en vivo in this lesson — see the labs panel →
07 Active Within Structures 5 topics · 1 Laboratorio en vivo +
- Introduction
- Active Within Structures
- The Role of Structure
- Recognizing Constrained Active Choices
- Summary
1 Laboratorio en vivo in this lesson — see the labs panel →
08 Social Media Messages for Engagement 5 topics · 1 Laboratorio en vivo +
- Introduction
- The Theory of Dialogic Communication
- Social Media Engagement and Virtual Communities
- The Dialogic Loop
- Summary
1 Laboratorio en vivo in this lesson — see the labs panel →
09 Social Media for Personal Branding 5 topics · 1 Laboratorio en vivo +
- Introduction
- Personal Branding
- Public/Private Identity
- Omnichannel Personal Marketing
- Summary
1 Laboratorio en vivo in this lesson — see the labs panel →
10 The Long Tail and Social Media Business Models 5 topics · 1 Laboratorio en vivo +
- Introduction
- Theory of the Long Tail
- Developing a Business Model
- One Business Model Doesn’t Fit All
- Summary
1 Laboratorio en vivo in this lesson — see the labs panel →
11 Social Media Marketing Strategies 5 topics · 1 Laboratorio en vivo +
- Introduction
- Transitioning from Traditional Marketing
- Applied Strategic Theory
- Branded Social Experience
- Summary
1 Laboratorio en vivo in this lesson — see the labs panel →
12 Mobile Marketing and e‐Commerce 5 topics · 1 Laboratorio en vivo +
- Introduction
- Mobile Digital Projections
- Peer Influence and a Shared Social Journey
- Generating Return Visits
- Summary
1 Laboratorio en vivo in this lesson — see the labs panel →
13 Evaluating Social Media Marketing 5 topics · 1 Laboratorio en vivo +
- Introduction
- Current Social Media Marketing Measurements
- Building on the Focus Group
- Audience Reception Approach
- Summary
1 Laboratorio en vivo in this lesson — see the labs panel →
14 Social Media for Social Behavior Change 5 topics · 1 Laboratorio en vivo +
- Introduction
- We First
- Role of the User
- Identification Through Social Behavior
- Summary
1 Laboratorio en vivo in this lesson — see the labs panel →
15 Social Media and Health Campaigns 5 topics · 1 Laboratorio en vivo +
- Introduction
- Activation Theory of Information Exposure
- Health Belief Model
- Mobile Reach
- Summary
1 Laboratorio en vivo in this lesson — see the labs panel →
16 Social Media and Civic Engagement 5 topics · 1 Laboratorio en vivo +
- Introduction
- Historical Shifts of Civic Engagement
- Civic Engagement and the Individual Self
- Technology and Political Communication
- Summary
1 Laboratorio en vivo in this lesson — see the labs panel →
17 Communication for Development 5 topics · 1 Laboratorio en vivo +
- Introduction
- Exploring Communication for Development
- Modernization, Dependency, and Participatory Approaches to Behavior Change
- Opportunities and Challenges of Communication for Development Approaches
- Summary
1 Laboratorio en vivo in this lesson — see the labs panel →
18 Social Media and Entertainment–Education 5 topics · 1 Laboratorio en vivo +
- Introduction
- Theoretical Underpinnings of Entertainment–Education
- Entertainment–Education and Public Health
- MARCH Model of Behavior Change
- Summary
1 Laboratorio en vivo in this lesson — see the labs panel →
19 Social Media in a Post‐convergence Era 5 topics · 1 Laboratorio en vivo +
- Introduction
- The Culture of Convergence
- Remediation Theory
- Integrating Social Media in a Post‐convergence Era
- Summary
1 Laboratorio en vivo in this lesson — see the labs panel →
20 Arguing for a General Framework for Social Media Scholarship 5 topics · 1 Laboratorio en vivo +
- Introduction
- The Six Paradigms of Communication Theory
- A General Framework for Mass Media Scholarship
- Key Intersections of Social Media Scholarship
- Summary
1 Laboratorio en vivo in this lesson — see the labs panel →
21 The Future of Social Media 6 topics · 1 Laboratorio en vivo +
- Introduction
- The Future Social Media Landscape
- Artificial Intelligence (AI)
- Opportunities and Concerns
- Conclusions in the Future Social Media Landscape
- Summary
1 Laboratorio en vivo in this lesson — see the labs panel →
Laboratorios prácticos Our edge
20 Laboratorio en vivos- Transforming Audiences into Advocates: The Starducks #whatsyourname Social Media Story
- Designing for Diffusion: How Man Therapy Balanced Reach and Message Control on Social Media
- Designing Community Behavior: The CrunchCrispCo Secret Menu Campaign and the Power of User Dialogue
- Mobilizing Beyond the Screen: How ChocoNest Transformed Online Engagement into Offline Advocacy
- Turning Scrollers into Participants: Using Active Audience Theory for Smarter Marketing
- Activating Habitual Sharing: How Spotify Wrapped Turns Choice into Viral Routine
- Turning Players into Partners: Building Engagement Through Dialogic Communication
- Turning Scrolls into Shortlists: Building a Public/Private Personal Brand
- Transforming Hits into Hyper-Engagement through Livestream Shopping
- Turning Ads into Play: Designing a Social-First Brand Experience
- Turning Digital Projections into Return Visits
- Measuring What Matters: Building Hybrid Social Media Insight
- Turning "Me First" into "We First": Driving Trust and ROI through Transparency
- Turning Scrolls into Safety: Driving COVID-19 Behavior Change with Social Media
- Turning Neighborhood Feeds into Civic Action: Shaping Engagement, Identity, and Political Voice
- Building Peace Through Participation: Social Media for Peacebuilding
- Designing Stories for Change: Applying Entertainment-Education for Social Impact
- Turning Voices into Participation: Applying Convergence Culture in Social Media Strategy
- Turning Media Theory into Civic Action: Understanding Social Media Scholarship
- Creating Connected Social Media: Integrating IoT, AI, and Trust
03 / Preguntas frecuentes
Preguntas antes de empezar
How can I become a social media strategist?+
What’s the best way to learn social media strategy?+
Which is the best course for social media marketing?+
Keep going
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- 1 año de acceso completo
- 20 LiveLab incluido
- Certificado de finalización
No se requiere tarjeta de crédito