DIGITAL-MARKET.AE1
Digital Marketing For Beginner
Join today to become a successful digital marketer and set your career to success.
- 17 Lecciones interactivas y 106 topics mapped to the official exam objectives
- 316 Preguntas del examen de práctica y 1 Pruebas completas
Beginner A tu propio ritmo · 1 año de acceso
17Lecciones interactivas
106Topics
316Preguntas del examen de práctica
93Tarjetas didácticas
93Glosario de términos
01 / Habilidades que obtendrás
What you will be able to do
Try Free →
No se requiere tarjeta de crédito
This ‘Digital Marketing Course for Beginner’ is the perfect launchpad for all those wanting to boost their social media presence. Whether you are a marketing professional, entrepreneur or online content creator, this course will equip you with the fundamentals required to navigate successfully through the dynamic digital world. Dive deep into understanding the fundamentals and its key components - search engine optimization (SEO) and search engine marketing (SEM). Discover the tips and tricks for creating audience-specific engaging content for various digital platforms. Learn how to create brand awareness and customer engagement using the social media platform. This digital marketing course also includes monetizing tools and techniques like email marketing, lead generation and traffic conversion. By the end of this beginner Digital Marketing course, you’ll be able to implement successful social media campaigns and drive your brand’s organic growth.
- Understanding customer needs and preferences
- Effectively communicating the brand essence & marketing message
- Analyzing site traffic for optimizing campaigns
- Understanding of digital marketing (SEO & SMO)
- Running email marketing campaigns
- Using Google Analytics for analyzing web traffic and user behavior
- Running PPC campaigns on various platforms
- Creating and managing innovative marketing campaigns across various platforms
Course Highlights
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17 Lecciones estructuradas Cobertura completa de los objetivos principales del curso
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316 Preguntas de práctica Pruebas de evaluación con justificaciones de respuesta detalladas
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1 año de acceso completo Aprendizaje a tu propio ritmo, accesible en cualquier momento y en todos los dispositivos
02 / Lecciones y laboratorios
See exactly what you will learn and practice
Plan de estudios
17 Lecciones interactivas · 106 topics01 Introduction 4 topics +
- About This Course
- Assumptions
- Icons Used in This Course
- Where to Go from Here
02 Understanding the Customer Journey 6 topics +
- Creating a Customer Avatar
- Getting Clear on the Value You Provide
- Knowing the Stages of the Customer Journey
- Preparing Your Customer Journey Road Map
- Optimizing the Customer Journey
- Avoiding an Optimization Mistake
03 Choosing the Right Marketing Campaign 6 topics +
- Establishing Marketing Objectives
- Defining a Digital Marketing Campaign
- Understanding the Three Major Types of Campaigns
- Balancing Your Marketing Campaign Calendar
- Choosing the Campaign You Need Now
- Viewing Your Digital Marketing through the Campaign Lens
04 Crafting Winning Offers 5 topics +
- Offering Value in Advance
- Designing an Ungated Offer
- Designing a Gated Offer
- Designing Deep-Discount Offers
- Maximizing Profit
05 Pursuing Content Marketing Perfection 4 topics +
- Knowing the Dynamics of Content Marketing
- Finding Your Path to Perfect Content Marketing
- Executing Perfect Content Marketing
- Distributing Content to Attract an Audience
06 Blogging for Business 3 topics +
- Establishing a Blog Publishing Process
- Applying Blog Headline Formulas
- Auditing a Blog Post
07 Taking Stock of 65 Blog Post Ideas 2 topics +
- Defeating Writer’s Block
- Creating Stellar Content without All the Fuss
08 Building High-Converting Landing Pages 4 topics +
- Exploring the Types of Landing Pages
- Creating a Lead Capture Page
- Creating a Sales Page
- Grading a Landing Page
09 Capturing Traffic with Search Marketing 4 topics +
- Knowing the Three Key Players in Search Marketing
- Targeting Search Queries
- Optimizing Your Assets for Specific Channels
- Earning Links
10 Leveraging the Social Web 12 topics +
- Social Channels
- The Social Success Cycle
- Listening to the Social Web
- Influencing and Building Brand Authority
- Networking That Moves the Needle
- Selling on Social Channels
- Avoiding Social Media Mistakes
- Knowing When to Automate
11 Tapping into Paid Traffic 5 topics +
- Visiting the Traffic Store
- Understanding Traffic Temperature
- Choosing the Right Traffic Platform
- Setting up Boomerang Traffic
- Troubleshooting Paid Traffic Campaigns
12 Following Up with Email Marketing 9 topics +
- Understanding Marketing Emails
- Sending Broadcast and Follow-Up Emails
- Building a Promotional Calendar
- Creating Email Campaigns
- Writing and Designing Effective Emails
- Cuing the Click
- Getting More Clicks and Opens
- Ensuring Email Deliverability
- List Hygiene
13 Crunching Numbers: Running a Data-Driven Business 7 topics +
- Leveraging the Five Google Analytics Report Suites
- Understanding Where Your Traffic Is Coming From
- Tracking the Origins of Site Visitors
- Creating Goals to See Who’s Taking Action
- Segmenting Your Audience with Google Analytics
- Honing In on Your Audience
- Putting It All Together
14 Optimizing Your Campaigns for Maximum ROI 7 topics +
- Understanding Split Testing
- Selecting Page Elements to Optimize
- Getting Ready to Test
- Preparing to Launch
- Calling a Test
- Knowing How a Test Performed
- Analyzing the Test
15 The Ten Most Common Digital Marketing Mistakes 10 topics +
- Focusing on Eyeballs Instead of Offers
- Failing to Talk about Your Customers (and Their Problems)
- Asking Prospects for Too Much, Too Soon
- Being Unwilling to Pay for Traffic
- Being Product Centric
- Tracking the Wrong Metrics
- Building Assets on Other People’s Land
- Focusing on Your Content’s Quantity Instead of Quality
- Not Aligning Marketing Goals with Sales Goals
- Allowing “Shiny Objects” to Distract You
16 Ten Trending Digital Marketing Skills to Add to Your Resume 8 topics +
- Content Marketing Positions
- Paid Media Manager
- Search Engine Optimization (SEO) Manager
- Social Media Marketing
- Community Management
- Video Marketing and Production Positions
- Web Design and Development Positions
- Data Analysis Positions
17 Ten Essential Tools for Digital Marketing Success 10 topics +
- Building a Website
- Hosting a Website
- Choosing Email Marketing Software
- Considering Customer Relationship Management (CRM) Software
- Adding a Payment Solution
- Using Landing Page Software
- Sourcing and Editing Images
- Managing Social Media
- Measuring Your Performance: Data and Analytics
- Optimizing Your Marketing
03 / Preguntas frecuentes
Preguntas antes de empezar
How will this Digital Marketing course benefit my career? +
This Digital Marketing course will provide you the training, tools and techniques needed for creating innovative marketing campaigns that translate into viral trends with staggering success rates.
How do I learn Digital Marketing as a beginner?+
There are a lot of beginner-friendly courses available online. You can join any course depending on your budget and time. Make sure that you choose a reliable online learning platform like uCertify that provides added support, instructor access and prep assignments for an improved learning experience.
What career opportunities can I explore after completing this course?+
You can explore a wide range of exciting career paths after completing this course. The potential career opportunities include digital marketing executive, social media social media specialist, SEO specialist, PPC consultant, content marketing manager, email marketing specialist, and web analyst.
How can I learn Digital marketing within 1-2 months?+
It is a comprehensive study that covers many topics and requires real-world training to become a successful marketer. For a beginner it would take at least 3 months to learn the fundamentals, mastering the concepts would take anywhere between 6 months to 1 year.
Who should do this Digital Marketing for beginner course?+
All those wanting to explore the interesting realm of social media marketing can join this course that includes marketing professionals, entrepreneurs, small business owners, and anyone interested in building a career in the digital space.
Which online course is best for learning Social Media Marketing?+
An ideal course will equip you with the understanding to run successful campaigns in the digital landscape. Choose one that suits your current level of understanding, for eg, if you are a novice go for a Digital Marketing for Beginners course, if you have some experience go for an intermediary course, and if you are an experienced professional then opt for an advanced level course.
Rule the Digital Marketing Landscape!
Join today to become a successful social media marketer and set your career to success.
- 1 año de acceso completo
- Certificado de finalización
No se requiere tarjeta de crédito